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design in the city, MILANO INTERNATIONAL . Design Week. Starring: Zona Tortona Area Romana, Ventura Lambrate, the Steam Factory and all the showrooms are open for the occasion, tie!
... and if the fair is reserved primarily for professionals, the FuoriSalone is the ground of all: enthusiasts, experienced or just curious for one week each year are - willingly or unwillingly - dragged into the maelstrom of events and presentations. To the long list of stand targati Cosmit, the streets of Milan respond with an equally busy schedule of events, exhibitions, meetings, cocktail parties, premieres and press preview. All "must-see."
Zona Tortona
Breaking news, search and find inspiration for their home or simply walk breathing the air of the Show: Zona Tortona is always a guarantee.
Former industrial area close to Porta Genova has, this year, a respectable program. Host, as always, is DesignPartners : with its red signs, has gradually colonized the area, transforming it into a real brand. But not only. Among Via Tortona, Via Forcella, via Savona focus some of the most interesting of the sector known brands such as Foscarini, Flos, Alcantara and Poltrona Frau Group, alternate with the production of emerging designers and students, which this year will showcase in the new location of via Savona 18 in That's Design.
meeting point and stage required:
- Superstudio Piu, that for the second year once again the Temporary Museum for New Design , directed by Giulio Cappellini and Gisella Borioli , along with Exhibition of works of Italian and international designers;
- Via Tortona 37 , with Moooi inaugurating the new showroom,
- Via Tortona 31, Marcel Wanders with the line of vases and crystal chandeliers designed by Baccarat. From - - Via Tortona 32, Swarovski Crystal Palace: sensory journey through the beautiful crystal reinterpreted by five outstanding designers: Tokujin, Vincent van Duysen, Rogier van der Heide, Wenaël Nicolas and Yves Behar.
Area Romana
more orderly and less crowded, is ideal for those who want to take a break from crowds and noise.
Founded in 2009 as an extension of Zona Tortona, and although we are far from the popularity of its older brother, is certainly to be included among the areas with the highest concentration of design.
not to be missed
- De La Espada to Area Botta with new products designed Autoban, Leif.designpark, Matthew Hilton and Studioilse.
- The Franco Parenti Theatre is instead the realm of the elite, a cultural association which annually entertains the evenings of the week with design quality music and DJ sets.
Ventura Lambrate Dedicated to the indomitable
, to all those who "Zona Tortona no longer enough, nor Roman Zone" who loves to hunt for new talent and those looking for new ideas and inspirations . Consolidated center of art and cutting edge, the Salone in the former industrial area debut in the world of design. Tucked away from the spotlight of the center, the area between Via Massimo, via Ventura and Via Arrighi, is a paradise for research and experimentation, where we will find the latest creations of students from the Design Academy Eindhoven, the Royal College of Art, the Polytechnic School of Design and IUAV next to the best of Dutch design. Do not miss: the top secret project by Maarten Baas, " Designer of the Year" for Design Miami, which has its headquarters here.
Downtown, showrooms and State Road
Tour of the downtown shops is the best way to see new products and setting up this page with a glass aperitif wine: the history of Via Durini, Europe and during the course but also Skitsch Monforte, Armani Casa and Driade all dressed, in fact, prepared for the festivities on the occasion of the exhibition. When the sun set is the right time to move to ' State University where he goes on stage Interior Think Thank : event that offers a reflection on the need for renewal and change the values \u200b\u200bof the project through the installation of designers and architects of the caliber Jaime Hayon, Philippe Starck, Daniel Libeskind and Matteo Thun continues to Rinascente , with eight windows designed by Libeskind, Wilmotte, Hayon, Pawson, Trimarchi, Kuma, Thun and Caputo, and at Spazio Krizia (via Manin) with the captive of light by Ingo Maurer and preparation "transparent" by Yoshioka in the showroom of Kartell (corner of Via Carlo Porta Via Turati).
Brera and its Over 40 shops and open spaces in the area between Moscow and via Pontaccio: - 16 Via Solferino, where sustainability and low environmental impact are the key elements of dell'allestimento Piero Lissoni for showroom Kerakoll; - via Pontaccio 8 / 10 , Moroso chairs and sofas in the garden surreal blend of Andrew Hall and Fracesco Simeti; - via Moscow 25 / Via San Fermo , Galleria Suzy Shammah, the protagonists are Scholten & Baijings, Big-Game, Sylvain Willenz, Teruhiro Karimoku Yanagihara and Design Team.
Triennale and Steam Factory of way but I'm not worth a detour from the classic routes of the Show . Opened for the occasion every day until 22.00, the Triennale di Milano approaches the normal programming a dense agenda: from Camparitivo Matteo Ragni to Timeless Future of Toshiyuki Kita. Dedicated to Green, sustainability and ecology is rather a manifestation Best Up to Steam Factory (via Procaccini) which this year focuses on "From saying to doing. What to do? ", Thus confirming its vocation to be useful. Based on an idea by Michele De Lucchi The exhibition, "Step by Step towards sustainability. Good examples ", edited by Lilli Bacci.
